Stay ahead in the realm of beauty and wellness with our exclusive insights into the ‘Top Trends in Medical Spa Treatments’ for 2023. Embrace the future of self-care as we unveil the latest advancements in rejuvenating therapies and revolutionary skincare techniques. Explore transformative experiences that promise a harmonious blend of science and luxury, guiding you towards a radiant, confident you.
With increased stress levels, regular video calls for work-from-home professionals, and more free time on their hands, Americans of all ages are seeking out med spa treatments.
Those that thrive in 2023 are optimizing their appointment book, selling add-ons, and offering virtual consultations. These medspa trends are set to change the game in the year ahead.
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Non-Invasive Body Contouring
The body contouring trend in medical spas expected to continue to grow as people seek non-invasive methods of improving their appearance. These treatments may involve ultrasound and radiofrequency therapy that destroy threatening cells (fat), but they are far less invasive than traditional surgery. In addition, they can offer quicker results.
In recent years, there has been a significant increase in interest in cryotherapy and cold therapy as a way to reduce inflammation. These treatments expose the body to very low temperatures, such as -140°C, for short periods of time. They have shown to reduce the look of cellulite, rehydrate skin, and stimulate collagen production.
Laser therapies are another new med spa treatment that offers fast, reliable results. Lasers can help to remove hair, fade acne scarring, and improve skin tone and texture. They can also use to treat fine lines and wrinkles.
In addition, many med spas are now offering facial services such as Yoni steaming, which involves exposing the face to boiling water. These types of facials are a great way to relax, as they can relieve stress and promote mental wellness. They are also a great way to cleanse the skin and remove impurities.
Virtual Consultations
When it comes to self-care, many consumers are eager to try a few things. Whether they are curious about a contraption they saw on social media or simply looking to level up their beauty routine, Med Spas can offer an array of options. However, it’s important to keep in mind that some clients are reluctant to commit to a treatment without seeing real results.
Luckily, with technology advancements and increased client demand, medical spas are able to offer virtual consultations to make the process easier for both parties. With a HIPAA-compliant platform, patients can sent a link to a virtual waiting room and asked to call in at their designated appointment time. Once they arrive, they can then discuss their desired results and receive an accurate, risk-free estimate.
However, virtual consultations are not without their challenges. Several interviewees discussed barriers and facilitators to the use of these technologies, including:
Additionally, some treatments may require physical examination, which is difficult to perform in an online consultation. As Doc1 stated, “There are specialties that require examination of the patient which, unfortunately, cannot be done through video chat.”
Additionally, some clients prefer to book appointments with multiple providers. This is especially common with more advanced booking tools that allow users to select multiple providers at the same time, create schedules based on availability, prioritize appointments, customize scheduling intervals, and even book parallel bookings for one client. By implementing this functionality, Med Spas can maximize staff utilization and improve customer service.
AI Skin Analysis
During the COVID-19 pandemic, consumers’ demand for virtual dermatology services increased significantly. The trend fueled by advances in skincare technology and the accessibility of telemedicine platforms, which allow patients to communicate with dermatologists without physically meeting them. The technology also allows dermatologists to provide fast assessments of skin conditions, which reduces wait times and provides the opportunity to offer more attentive care.
A number of skincare brands have already incorporated AI into their digital sales associates and product recommendations, including Cetaphil’s Olay Skin Advisor and La Roche-Posay’s MyRoutine AI. These tools use face mapping and facial analysis to determine a person’s skin type and identify areas of concern. They can then recommend skincare products to address those concerns.
Another new development is the use of AI to analyze skin images and determine a person’s overall complexion. This process takes just a few seconds and produces a clear visual that shows the health of a person’s skin. The tool can identify redness, hydration, oiliness and dark circles, among other things. It can also highlight pores and help people see how their skincare routine is improving their complexion.
Mobile Applications
The latest innovation in this field is the availability of state-of-the-art mobile applications that designed to assess a person’s risk of developing certain conditions. The artificial intelligence (AI) in these apps trained using a dermatological image database and is capable of detecting 14 skin problems in just two seconds.
One of the most popular apps for this purpose called AI Dermatologist, which uses a deep learning algorithm to analyze photos of faces and assess the risk of developing various conditions. It can identify a number of conditions, including sun damage, wrinkles and blemishes. It can also detect signs of aging and assess whether a person is at risk for human papillomavirus (HPV).
Eco-Friendly Practices
A holistic approach to beauty and wellness is growing in popularity. Many medical spas are beginning to offer more natural treatment options like yoni steaming or vaginal steaming, which designed to clean the uterus and regulate menstruation. These treatments are especially attractive to women who are experiencing the symptoms of aging and menopause.
Another popular option is microneedling, which involves the professional numbing the skin and rolling a dermaroller over it, causing microscopic pinpricks that stimulate the growth of new collagen and elastin. This is particularly effective at treating wrinkles, reducing scars, and improving overall skin texture and tone.
In addition, many med spas are now offering noninvasive body contouring treatments such as ultrasound and radiofrequency technologies that destroy fat cells without surgery. These treatments are typically cheaper and faster compared to traditional surgical body contouring procedures.
As a result, it’s no wonder that med spas are becoming more popular than ever for people who want to look younger. The average age of a person going to a medical spa is now 50, so it’s important that these businesses continue to innovate and stay up-to-date with the latest technology.
Add-on services
In order to ensure they’re staying ahead of the competition; med spas should also focus on providing add-on services that generate more revenue. Providing the right add-ons is a proven way to increase both customer retention and total revenue. For example, the top-performing med spas offer 43% more add-ons than the industry average, as shown in this chart from Zenoti. Similarly, the top-performing med spas are more likely to integrate add-on sales into their personal conversation with clients and encourage take-home products as part of follow-up care.
Personalized Products
Amid a national increase in stress levels, regular video calls for work-from-home professionals, and more disposable income, more Americans are seeking soothing spa treatments and cosmetic medical procedures as an outlet for self-care. As a result, medical spas have begun to focus on client needs and desires in ways that go beyond the basics of massage therapy and facials.
The med spa industry is also seeing a growing demand for natural-based treatments that can reduce the appearance of fine lines and wrinkles, stimulate hair growth, and improve skin tone and texture. One such treatment is platelet-rich fibrin (PRF). This tried-and-true technique uses “liquid gold” collected from a patient’s blood before spun in a centrifuge to extract high concentrations of growth factors that stimulate tissue repair, increase collagen production, and reduce the appearance of fine lines and wrinkles.
Another popular trend is hydration therapy. This treatment used during facials, body wraps and even sculpting procedures to provide deep miniaturization for the face, neck, hands, or chest. Silicone patches, like those made by Dermaclara, are especially effective in this application.
When it comes to offering personalized products, med spas can use artificial intelligence to scan customers’ skin conditions and recommend appropriate products in no time. This allows med spas to offer more tailored services and provide the best results for their clients. In fact, top-performing full-service medspas have staff utilization rates that are 4 times the average of those with a single-service focus. Achieving these results requires a strong appointment book that maximizes staff utilization and minimizes unused slots. To do so, opt for an online scheduling software that can automate rebooking and send text messages to regulars about same-day availability.
